CAMPAIGNS ON FIRE

Learn how to build a winning digital marketing strategy for your local business. The pandemic has changed how we do everything and in this world where you need to measure every step you take as an entrepreneur, it is important that you know the metrics to evaluate your performance and manage it through an accurate web presence. In this workshop, you will learn how to build a marketing strategy that works and use it as a roadmap to transition your efforts into automated systems that save you time, money, and headache. The instruction will be primarily based on the book Campaigns On Fire written by your instructor, Julie Adams.

TOPICS COVERED

• Traditional Marketing Plans.
• What you need and what you don’t need.
• Choosing the best methods for your business.
• You don’t have to do it all and why you shouldn’t.
• Customizing a marketing strategy for your business.
• How to plan and automate the majority of your marketing efforts.
• How to take back your time and save money letting technology assist you.
• How to measure campaign statistics against your goals and refine them for best results.
• How to grow your marketing campaign so that it continues to strengthen the longer you use it.

DURATION – 9 hours over three days

DAY 1

-Introduction to Digital Marketing VS Traditional Marketing Plans

-The Strategy

DAY 2

-The Execution

DAY 3

-Analyzing the results

BONUSES

• JAC’s Campaigns On Fire Entrepreneur Guidebook
• My tech resource list
• Planner pages & prompts
• Access to my incentive marketing system
• Access to future networking events
• Real case study scenarios