Launching a media lifestyle brand's ecommerce, subscriber, and distribution engine

The Challenge

Field Ethos Journal launched as a media lifestyle brand built around a physical, quarterly print publication as much as a digital one, with a media inventory of its own to sell against. There was no ecommerce platform, no distribution pipeline for print, and no unified system connecting print subscribers, digital subscribers, and advertisers. Leveraging co-founder Donald Trump Jr.'s reach as an influencer needed a real strategy behind it, not just organic hope.

Our Approach

• Designed and stood up the initial ecommerce platform to sell and manage both print and digital subscriptions in one system
• Built the fulfillment and distribution implementation behind the quarterly print run, from checkout through shipment
• Developed an influencer-led launch and growth strategy built around co-founder Donald Trump Jr. to drive both subscriptions and brand awareness
• Segmented email nurture sequences by subscriber type (print, digital, and prospective) to convert interest into paid subscriptions
• Positioned Field Ethos Journal's media inventory as a sellable advertising asset alongside the subscriber platform, using SEVEN HATS® to accelerate media kit and pitch materials